Paddleboard company is making waves with fresh new designs

The sport of Stand Up Paddleboarding has seen a recent boom in popularity, with more and more people taking to the water to enjoy this exciting new hobby. With a marketplace becoming increasingly saturated with heavy competition, Wave approached us to create a standout series of board designs. A cohesive collection needed to be put together to suit all levels - from beginner boards all the way to pro.

It was clear from the beginning that a ‘less is more’ approach needed to be adopted to have universal appeal across all demographics. We created a whole new design language for Wave which gave each board its own personality. At the same time, the application of geometric shapes and patterns created a clear hierarchy across the series to indicate the differences in each level.