A step-by-step instructional guide to help save lives

Not every design task we get asked to help with is going to be a huge project which requires us to flex our creative muscles. So when Protect PAcT asked us to create a small and simple 3-step guide for them to hopefully help save lives, how could we refuse? We had to lay out a simple instructional manual that offered basic guidance for people who were faced with a first-aid situation.

The design required clear and concise instructions covering three core first aid skills: the recovery position, stopping bleeding, and applying a tourniquet. We had to create new illustrations to unify the different skills and make the instructions easy to follow and carry out. The guide is then placed in a medical kit that aims to empower individuals to act confidently and effectively in emergencies, potentially making a life-saving difference.