Fresh ideas for subversive skate co.

Answering the call to design new decks and merchandise for a (dis)reputable skateboard brand was always going to be a lot of fun. Being able to work with Kill City’s owner, pro skateboarder and former frontman of MTV’s Dirty Sanchez, Lee Dainton, was a really great creative experience.

We were able to be completely free and chose many different paths to explore. The most successful was the ‘Kill Kitty’ series where we cheekily killed the lovable Hello Kitty character in several different ways. This anti-cute idea was most in line with the Kill City brand and complemented their own values and style. The other designs explored colour and form with geometric boxes and bold layouts.