Stores like Jules B are few and far between. With several fashion industry awards under their belt, Jules B always has to be seen as leading rather than following trends. Their website is no exception to this rule, and the brief for this particular re-design was focused around a high-level fashion experience.

Taking direction from a more editorial style of design, we created a one-stop-fashion-shop. Here customers could explore new trends, be exposed to new designers and be given help and advice as to how to achieve the latest looks. We took a great deal of time to finely plan the look of the site, using timeless font pairings and carefully crafting every image to work in the space available.