As an independent watch retailer, it was crucial that Tic Watches had a website that looked better and outperformed the competition. Staying current and on-trend had always been key design points when refreshing the website periodically.

On this occasion we took the opportunity to strip the site design back to a clean and minimal aesthetic, relying heavily on strong product photography and promotional brand assets. In February of 2014, the site design received a much-coveted Honorable Mention from Awwwards.com. As such, it made it into the pages of the prestigious ‘365 Best Websites Around The World’ book.