Relatively new to the alcoholic beverage industry, The Lakes Distillery has soon picked up a strong following with its unique range of drinks made in the heart of Cumbria. They needed a website that echoed their values and demonstrated the quality of their product. Not only was the website to be an online outlet for selling their drinks, but they also needed it to serve as a brand-building tool also.

We took a disruptive approach with the design and tried to give the user a visual experience that would help cement the Lakes brand within their mind. An unconventional layout was key to guiding the eye through a vast amount of information and towards the call to action buttons which in turn funnelled the user journey to the conversion points within the site.