To get to work with a brand you hold in extremely high regard doesn’t come along very often. Boxfresh was no exception - having been a fan of their company and products since the ’90s, it was a real honour. As to be expected, Boxfresh didn’t want a website like everyone else’s, they wanted us to push the status quo and create something that wowed their target market. Surprise and Delight were the two words that kept being repeated over and over again.

So when it came to designing the initial concept, we pushed what was possible at the time and created a streetwear focused site with hidden elements and animated reveals. Parallax scrolling was implemented to help add dimension, alongside innovative layouts and witty references within the typography.