Dandy Fellow is the brainchild of Stuarts of London, a fashion store with decades of heritage and credibility. They wanted to create an additional online presence that catered to the fashion elitist, serving only the top brands and the latest fashion must-haves. The site needed to feel different from the main store and have a unique look of its own.

We threw away the rule book and created a deliberately fragmented layout which aimed to shake up the customer and present them with something new. Big bold typography pairs effortlessly with dynamic brand photography and product shots. Using colours synonymous with exclusive sneaker collaborations and a slightly left-field font choice, we certainly delivered a design that has stood the test of time.