A new benchmark
in security training

Savant offers an elite training experience headed up by former special forces operatives with multiple years of experience within the private security sector. Everything from printed collateral to the website was required during the branding process.

Our primary concept for the brand was based around the principle of a spearhead; adding a lethal and honed edge to a staff or stick. A creative metaphor of trainees entering as civilians and leaving as fully qualified security personnel. Accompanying imagery and styling were kept deliberately dark and masculine to better engage with the target audience and further the appeal of the brand.