S-Cars
Local mechanics with large ambitions
Due to rapid expansion, the S-Cars group needed to unify its brand and create a cohesive vision across all of their locations. With new garages being opened across the region, it was an important time for the company to step up its performance and its image.
We set out to make S-Cars a household name across the North East by giving them an instantly recognisable logo. Using vibrant colours we created a negative space icon which links the shapes of two spanners to form an S. The branding has been instrumental in helping the company with its continued expansion.
“Having the right logo and a brand we can all get behind has allowed us to grow our business across the region. Our brand has helped us distance ourselves from the stigma of rip-off garages and shows that we are a reputable and honest business that our customers can trust.”
Stuart Illingworth – S-Cars
All design work was carried out by Renegade in 2013, and as such all intellectual property rights remain owned by Renegade.