Re-brand for leading eCommerce business

Developing a brand for an eCommerce superpower like Visualsoft was always going to be a challenge. Following massive growth within the company, a rebrand was deemed essential in order to progress to the next level. It was decided that the legacy colour palette of red and black was to remain, but all other elements were to be overhauled.

The identity stemmed from the icon mark; incorporating a V & S together to form the shape of a shopping basket was a simple nod towards the eCommerce sector. Coupling clean print design with a strong digital approach resulted in a cohesive brand which ran for many successful years.