How do you design a corporate brochure that doesn’t look or feel corporate? That was the main hurdle we needed to overcome when starting this design. As the brochure was mainly used as a marketing tool given to people at events, it needed to serve as a comprehensive guide to the business without being too long-winded and dull.

Utilising a limited colour palette of black and red, we played on the angles formed in the company logo itself. This immediately created a unique layout opportunity which we employed across the entire brochure. We used actual staff members across the spreads which added a personal touch to the design. We topped off the look by opting for a peach skin stock for the cover which created a rich tactile finish.