Campaign collateral? It’s about Tyne!

Visualsoft needed a campaign which would spark interest and local pride by marking their arrival in the city with something playful and clever. The predominantly print and social media-based campaign led all the way up to a prestigious launch party to show off newly renovated premises and officially open the office for business.

Relying heavily on ‘Geordie’ celebrities, we were able to create a series of typographical images, teamed with a cheeky hashtag, which created an instant buzz around the launch.