Waxx
Urban style branding for a barbershop & record store combo
Working within the constraints of the UK wide lockdown during the COVID 19 pandemic, presented many challenges. We needed to be flexible enough to react to an ever-changing situation, but also focused on the project at hand. A very unique idea to create a barbershop combined with a record store; our brief was specifically to blow the client’s socks off.
We attacked the design work with enthusiasm and determination to create something which ticked all the creative boxes. In the end, we combined a youthful ‘tag’ approach to the typography mixed with urban style graphics and nostalgic imagery to create a radical, yet perfectly targetted, total brand solution.
“During the first COVID-19 nationwide lockdown, I had to get my business off the ground. Renegade not only created my entire brand for me, but they helped to bring the whole business to life. They have been invaluable in realising my dream of opening my own shop.”
Daniel Bradshaw – Waxx
All design work was carried out by Renegade in 2020, and as such all intellectual property rights remain owned by Renegade.