Giving a fresh perspective to an already highly saturated marketplace required some creative ingenuity. It was evident from our research that flooring company logos had a certain style to them - we didn’t want to do that! We weren’t hired to create ‘another flooring company brand’.

Our initial task was to spruce up a design which had already been started, however, we felt that the client deserved better. So we took it upon ourselves to create a whole new brand concept (at no extra charge) to show the client what was possible with the right thought process and creative input. We were sure that our new designs would be well received and we were right, the client loved them and we began to move forward with the brand application immediately.