Innovator, bad boy, legend - all words that go hand-in-hand with BMX icon Cory ‘Nasty’ Nastazio. Given the chance to design for one of action sports’ most prolific athletes was an opportunity we truly relished. For someone with the reputation that Cory has, we really pushed ourselves to create something special.

Cory is known for going huge at the trails and his backflip variations are always incredible to see. So we figured that if we created him a logo that could still be read while he was upside down, that would certainly be unique. We designed an ambigram logo which features his nickname ‘Nasty’ - he was flippin’ ecstatic!