Innovative brand VertX, manufactures cutting-edge stationary training machines for cycling athletes and enthusiasts. Relatively new to the industry, they needed to launch with a brand that showcased their technology as well as their company ethos. The brand needed to be stripped back, removing any superfluous elements leaving only the purest logo to do the talking.

Our approach took inspiration from both the brand’s name and the changes in elevation continuously faced by cyclists - the vertex being the uppermost part of the climb. We crafted a simple logo and colour scheme that allowed the products to shine and didn’t rely on gimmicky brand elements to make the company ‘look credible’.