What do you get when you combine detroit-style pizzas, delicious smash burgers and sickenly sweet desserts? Sliceburg of course - a completely fresh new take on the tired ‘fast-food’ concept. It was clear from the kick off that this branding project was going to create something special and uniquely different from every other generic pizza and burger shop littering the high streets of the UK.

We crafted a bespoke typeface for the logo alongside a more graphical ‘stacked’ lockup which gave us greater flexibility for applications across the brand. Combining the striking colour palette with the ever-present background pattern, we were able to give Sliceburg a design language which perfectly complements the wonderful items on its menu. We also had great fun creating design concepts for the front and interior of the shop, including signage, window treatments and wall finishes.